Audience and Institutions
Cross media convergence and synergy
Cross media convergence is companies owning companies across different media. The companies will use platform to promote what they own on for more people to come across to it.
Examples of cross media convergence
Company
News Corp (Split up 2013)
Newspaper
The Sun & The Times
Other Media
20th Century Fox, Fox TV, Star TV & Sky TV (39%)
Company
Northern and Shell
Newspaper
The Daily Express & The Daily Star
Other Media
OK!, New!, Television X & Red Hot TV
Company
Lebedevs
Newspaper
The Evening Standard & The Independent (closed 3/16) / (sold 2/16)
Other Media
London Live
In media if you are part of a cross-media converged congelomerate it can be processed in lots of ways. This can be done through Film Studio, Tv channel, Newspaper and music labels.
With a film the music can be in the background of the film.
With a newspaper it could be done by the company putting the Tv channels and times of the shows of the media they own to promote. The cross media is all about team work at the end of the day because companies want a rise in with audience.
Both The guardian and The Daily Mail sell branded items via online shops. These shops are actually run by the same company BVG Airflow.
Travel services are marketed through the newspapers (and online) and they will share revenue with the travel agencies.
