exam help 2

How important is the targeting and satisfying of customer needs by institutions within a media industry you have studied?

Intro

Explain Case Studies - We study newspapers

Guardian owned by scott trust, Guardian owned by Daily mail and General Trust.

These newspapers target different people. - They target age, gender, Social grading. political persuasion.

Breifly mention issues

Target audience overview

Different TAs Of DM and G 

Age, Gender, Socio-economic, Political spectrum, Psychographics

Daily Mail - More female , Younger age, 58%

Guardian - more male , Younger Age, 44%

DM - Right wing G - Left wing (Political Spectrum)

Most ABC1S but more for Guardian - Socio-grading

Psychographics - 60% Progressives (Like new technology) - Guardian

Daily mail tend to look for main streamers

Explore Guardian

Explore Daily Mail

Femail section for women on tab.

Fashion finder - Stereotypically fasion is more for women.

sidebar of shame . Why target women but talk about them in a rude way?

Explore Others

New day

i newspaper

Conclude

exam help

Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.

Intro

[About 5 minutes quarter a page 6-7 lines]

Explain case studies - We looked at Newspaper Industry

Guardian owned by scott trust, Daily mail owned by DMGT

Briefly mention issues -Differences in ownershipSame news/biased/based on value judgementsDifferent political ideologies.-Cross media converged

Indicate direction [Are these issues big/important? Or not?]

What issues?

Different ownerships of DM and G - Political ideologies

st- keep the guardian running- be good, independent.

Does it matter who owns the press - Political biased

Do cross-media converged companies stand a better chance?

-Explain create synergies (working together)

Explore Guardian 

What examples do you have of ideology effecting content?

5 political examples

How do the Scott Trust Limited use cross-media convergence to create synergies?

Left - Equal rights, High taxes, Support less, well off

public service

they care about peoples open rights with sexuality. With guardian seen as a left wing paper can be seen in a story from march when sir ian mcoden. Support. left wing identity. 

Guardian soulmates - dating website shows that they show synergy.

Explore Daily Mail

Right - Low taxes, lots of support, caring 

Conclusion

Explore Others

Lebedevs
-London live tv

news uk

Conclude 
What have you proved? Are the issues big? Should anything be done about it?
the newday has shut down which proves it is a mess.

Audience and Institution - Targeting

The Daily Mail and The Guardian target different types of audiences

AGE

The average age of Daily mail is 58 and the guardian is 44. Therefore the Guardian tend to attract a younger audience.
Young people (Under the age of 34)
Only 14% of the Daily Mail readers are young
Only 28% of the guardian readers are young.

GENDER

GUARDIAN 56% MALE 44% FEMALE
DAILY MAIL 47% MALE 53% FEMALE

 SOCIO-ECONOMIC STATUS 

(Working Class)

PSYCHOGRAPHICS

The guardian claim they target progressives who "embrace a change in technology"

SOCIAL GRADING

The Daily Mail seem to be richer than the Guardian

Daily Mail ABC1 64%

AB 33%

Guardian ABC1 86%

AB 59%

Presenations

Newday

Newspaper that target people who no longer buy Newspapers.

-People who have not formed a political opinion.

-People who fall upon the participatory consumer category.

Aim to sell 200000 newspapers a day

Printed 2 million copies for the launch and only has 500000 returned. This also distributed 400000 to retailers

The first sales was free as a tester, then 25p per day. The current price is 50p.

-The magazine is Usually compared to the 'I;' (sub mag of independent) people are worried due to the magazine being owned as the  same conglomerate that own the daily mirror, it will have the same views.

Convergence 01/03/16

Convergence
Convergence in media can refer to two seperate things:

Cross media convergence (to do with ownership - conglomerates owning different types of media)
 Technological convergence (to do with technology - how devices are converged so you can consume multiple media on one device)



what exactly do you do on your phone?



Does any of this make reading the news on it different?



Digital Storytelling
A prime example is Firestorm a story from 2013


 A new was of telling news stories. Newspaper website use varying amounts

Total population 7.395 billion
Internet users 3.419 billion
Activesocial media users 2.307 billion
Unique mobile users 3.709 billion


The reason for this research reveals that not everybody uses the internet so when people day "Everyone uses the internet" that is indeed a false quote.

Participatory culture (Jenkins)

24/02/16

Audience and Institutions

Cross media convergence and synergy

Cross media convergence is companies owning companies across different media. The companies will use platform to promote what they own on for more people to come across to it.

Examples of cross media convergence

Company

News Corp (Split up 2013)

Newspaper 

The Sun & The Times

Other Media

20th Century Fox, Fox TV, Star TV & Sky TV (39%)

Company

Northern and Shell

Newspaper

The Daily Express & The Daily Star

Other Media 

OK!, New!, Television X & Red Hot TV

Company

Lebedevs

Newspaper 

The Evening Standard & The Independent (closed 3/16) / (sold 2/16)

Other Media

London Live

In media if you are part of a cross-media converged congelomerate it can be processed in lots of ways. This can be done through Film Studio, Tv channel, Newspaper and music labels.

With a film the music can be in the background of the film.

With a newspaper it could be done by the company putting the Tv channels and times of the shows of the media they own to promote. The cross media is all about team work at the end of the day because companies want a rise in with audience.

Both The guardian and The Daily Mail sell branded items via online shops. These shops are actually run by the same company BVG Airflow.

Travel services are marketed through the newspapers (and online) and they will share revenue with the travel agencies. 

Cuts cost and raise prices (Newspaper)

Over the past decade The Daily Mail cut its editorial budget by 13-14% (300 jobs in 2008)
They have raised the cover price to 60p from 40 since 2004.
The guardian attempted to cut jobs, but have been stopped by the unions. They hope to save 7 mill a year through this.
The guardian has tripled their price from 55p in 2004 to £1.80