Newspaper that target people who no longer buy Newspapers.
-People who have not formed a political opinion.
-People who fall upon the participatory consumer category.
Aim to sell 200000 newspapers a day
Printed 2 million copies for the launch and only has 500000 returned. This also distributed 400000 to retailers
The first sales was free as a tester, then 25p per day. The current price is 50p.
-The magazine is Usually compared to the 'I;' (sub mag of independent) people are worried due to the magazine being owned as the same conglomerate that own the daily mirror, it will have the same views.
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