exam help

Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.

Intro

[About 5 minutes quarter a page 6-7 lines]

Explain case studies - We looked at Newspaper Industry

Guardian owned by scott trust, Daily mail owned by DMGT

Briefly mention issues -Differences in ownershipSame news/biased/based on value judgementsDifferent political ideologies.-Cross media converged

Indicate direction [Are these issues big/important? Or not?]

What issues?

Different ownerships of DM and G - Political ideologies

st- keep the guardian running- be good, independent.

Does it matter who owns the press - Political biased

Do cross-media converged companies stand a better chance?

-Explain create synergies (working together)

Explore Guardian 

What examples do you have of ideology effecting content?

5 political examples

How do the Scott Trust Limited use cross-media convergence to create synergies?

Left - Equal rights, High taxes, Support less, well off

public service

they care about peoples open rights with sexuality. With guardian seen as a left wing paper can be seen in a story from march when sir ian mcoden. Support. left wing identity. 

Guardian soulmates - dating website shows that they show synergy.

Explore Daily Mail

Right - Low taxes, lots of support, caring 

Conclusion

Explore Others

Lebedevs
-London live tv

news uk

Conclude 
What have you proved? Are the issues big? Should anything be done about it?
the newday has shut down which proves it is a mess.